One of the things I'm guilty of as a writer is getting so wrapped up in my WIP that I don't read as much as I should. Don't get me wrong. I'm ALWAYS reading a book, usually two. But sometimes (usually thanks to Goodreads asking me to update my progress) I realize I've been reading the same book(s) for a while. That means I'm not spending enough time reading.
Why is this a bad thing? Well, first of all I really believe reading is the best form of research when you're a writer. If you want to have your book published, then read published books. Become familiar with what's out there and the quality, style, etc. of writing. I'm not saying follow trends. I don't do that. But know what's out there.
Another reason is that as writers we need to support other writers. Even as reviewers or book lovers in general, we have to buy books to keep the industry thriving.
So I've decided that I will read every day. Every day. Not just days when I run on the treadmill or when I'm between manuscripts. Every. Day.
How important is reading to you? Do you make time for it every day?