Guest Post: Amy Lignor

What’s the Real Selling Point of Your Book?

The Cover!

We are a completely visual society. From computers to phones to iPods to all the vibrant colors coming at us from almost every direction, we usually make our decisions based on how the ‘scene’ effects us. Colors, pictures - these are used in many different ways: From scaring us on the news with graphic images to making us fall in love with a product because a cute, white, fuzzy puppy was on the commercial, and we can’t forget about it. This is how heavily we rely on images to find out what we really love or hate.

When it comes to the literary world, cover art is one of - if not THE most important - part of selling your book. Millions will buy a book written by Stephen King, JK Rowling, Tom Clancy, Dean Koontz, J.D. Robb - and it’s because they already know the ‘name.’ They are already a fan because these writers have been doing this a good, long time and have built a fan base that is completely loyal. In fact, they don’t much care what’s on the cover of the latest Stephen King book; just as long as his name appears on the cover that’s good enough to make the sale.

But for smaller, unknown, or debut authors, cover art is sometimes more important than plot. Now, don’t get me wrong, the story has to be great in order to get the wonderful reviews you need to build a reading list of loyal fans, but the very first thing a reader will judge about your book is the cover. It has to be outstanding. It has to grab the attention of the reader and make them want to research the title further. They need to be lured into the story, and once the book is purchased, THEN it’s up to you to thrill them and excite them with your characters, storylines, etcetera.

Finding a cover artist who can take a book and literally create the image that YOU know you want because, as the author, you’ve been thinking and dreaming about it for years, is difficult. A lot of cover artists don’t even read the manuscript, which I find hard to understand seeing as that they have to have some background about the book and what you’re trying to say in order to even begin to work up a design. But, what can I say? There are some designers out there who work as if they’re on an ‘assembly line’ and just cannot put in the time it takes to understand or even like your story.

I say all this because I was one of the lucky ones. When The Angel Chronicles found a home with Tribute Books, I was introduced to their cover designer - a woman by the name of Emma Michaels. (http://emmamichaels.blogspot.com)

Emma is not just an artist who draws what the author wants. She is one of those rare people who read the book cover to cover, comes up with ideas about various scenes, and discusses options and paths to take in order to create the perfect cover. She takes suggestions, ideas and really works with the author to make the book a unique masterpiece that fans really take a shine to.

Emily and Matthew have been in my mind since I was thirteen years old. Seeing as that I was born when Jesus was just a boy, that’s a long time to have these imaginary people in your brain. Emma Michaels had the amazing skill and unwavering talent to take my ideas and my story and draw the characters as if she was looking at them face to face in my own head.

So, remember, whether you go the self-publishing route, sign on with an independent, a small press - whatever it may be - make sure to remember that the cover of your book is the very first thing readers will see. And if the cover doesn’t ‘speak’ to them, the book is automatically dead in the water - even if the next Gone with the Wind or Harry Potter awaits the reader inside.

Until Next Time, Everybody,

Amy

Here's the synopsis for Gilded Wings:
When Matt and Emily are sent on their second mission they have no idea how truly dark human nature can become...

Emily never wanted to face humans again. With the heartache that went on down below, she’s still trying to figure out how to save souls that don’t deserve saving. The only one she wants to see again is Jason - the young man she fell in love with who became the soulmate she simply can’t forget...

Matt was trained to protect and defend the souls down below. Longing to feel the heartfelt emotions that come from being human, Matt wants nothing more than to have just one life - one chance - to live and love the girl of his dreams...

The powerful team find themselves in a brand new century, living in the Gilded Age of New York City. Emily takes over the body of Anya, a young Russian girl who arrives on Ellis Island after a hideous tragedy. There she meets up with a strangely familiar young man by the name of Drew Parrish, who helps Anya survive in an unknown world of luxury, snobbery and…obsession.

What Anya’s inner angel doesn’t know is that the soul she loves is also back. This time around Jason goes by the name of Max Carrow. Once a quiet and kind boy, he’s now part of the ‘Four Hundred Club,’ and wants nothing more than to be among the most admired as he climbs the shaky ladder of society’s elite. 

As two worlds merge, Emily and Matt struggle under the weight of their “Gilded Wings.” Not only will they have to figure out who they should fight to save, but they must also face a romantic choice that could destroy them both. 

And here's an excerpt for you:

Emily rocked quietly, staring at Gabriel sitting stoic on his tall stool. His elbow rested on his knee, his fist supported the weight of his chin, and the old spectacles set crookedly on his angular nose. Gabriel was an avid reader, always studying. He worked hard to understand the paths that were being chosen by the humans below.

Emily tried not to laugh as she studied the face that was pulled into a deep frown. His eyebrows looked stuck together, glowering as he concentrated on the real life story of
yet another partnership that had been below and brought back their report on what they had seen.

“Something wrong?” Jerking his head up, Gabriel’s book went flying off his lap, and his glasses hit the floor.

Out of the corner of her eye, Emily noticed that the long, dark hair of the sleeping Russian girl, Anya, had transformed back into her own trademark auburn curls. She smiled at Gabriel’s annoyed expression. “Sorry, didn’t mean to scare you.”

“You’re getting quieter as you get older,” he grunted. 

“Well, you always said we should be seen and not heard,” Emily grinned. 

Gabriel’s eyebrow climbed up his forehead. “Exactly when have you ever listened to anything I say?” 

“I’m like a sponge. I remember everything.” 

Gabriel snorted his agreement and crossed his arms over his broad chest. “Why back so soon?” 

“I’m confused.”

“Already?”

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