Lately, I've seen more and more authors opting to go hybrid. They are both self publishing and publishing traditionally. Honestly, I think this is smart. Not all books are suited for traditional publishing. Some do better off as self-published titles. Other books need the traditional structure and the power of a marketing team and budget behind them.
I know an author who is a fantastic writer but is struggling to find an agent. The reason rests in the genre she writes and the agents she's queried have told her that. For her, I think self publishing could build her platform so she can get other books picked up by traditional houses.
I've seen other authors who self publish but don't have great sales, and I can't help wondering why they strictly self publish instead of submitting some books to traditional publishers. Traditional publishers have more reach than a one-man operation. When you have a great book, sometimes you need that push a traditional publisher can give you.
So I think it comes down to deciding what's best for each individual book. What would reach more potential readers—and that's not always traditional publishing.
What are your thoughts on this hybrid model of both self publishing and publishing traditionally?