You know those authors who spam you with buy links all the time? Well, I think most of us know that's not the best route to take when you want to get the word out about your books. But you don't want to go in the complete opposite direction either, where you don't even tell people you're a writer. First, you should be proud of what you do, because writing a book is a great accomplishment. And second, you should be enthusiastic about what you do, because that will make other people excited, too.
I went to an author signing this month and met a very young author. She self-published her novel and while she knew that this wouldn't be her best book ever because it was the first novel she ever wrote, she had this enthusiasm that made people stop at her table and talk to her. She greeted everyone who walked by and told them all that she's a teenage writer. She was proud of that fact. She wasn't trying to push her book on them. She was simply sharing her love of writing with those around her. Because of this, people listened to her, asked her questions, and even told others about her. Before the event was over, she was interviewed by the local TV station because she stood out for both her age and her enthusiasm.
I think we all can learn something from this young girl. Author events are about making connections and sharing our love of books and writing. If we focus on that, people will be drawn to our enthusiasm, and we just might sell more books in the process.