We've all heard that half the battle—or maybe more—in selling books is finding your audience. But how do you do that? It's something that I've struggled with, so I thought I'd share my story with you.
When Touch of Death was originally submitted to editors, it was pitched as The Walking Dead meets Shatter Me. Now, I should have immediately realized my audience off of that pitch, but I was new to the industry and I admit it went right over my head. Now, nearly two years later, I realized that I have a huge audience I never reached out to. Fans of The Walking Dead!
So this Sunday, I'm hosting a Twitter Viewing Party during this week's episode of The Walking Dead.
I've also been on a book tour for The Monster Within and I've been bringing my bookmarks for the Touch of Death series. After I talk to people about The Monster Within, I mention Touch of Death. But my first question is always "Are you a fan of The Walking Dead?" All but one person I asked answered yes to that question, and the one person who didn't said she wasn't but the woman with her was. It's the perfect way for me to introduce my series and hand out bookmarks. So that's the pitch I'm sticking with for this series.
Will this connection to The Walking Dead help sales? I guess I'll find out, but I certainly can't see how it could hurt.
So it may have taken me a while to stumble on this idea, but I found my audience. How have you found your audience?