Today's topic came by request from Kai Strand. Kai wanted to know how to use a book trailer for marketing. Now this is just my opinion, but here's how I think you can use a trailer.
- Host a trailer reveal Get some bloggers on board to post your trailer on a specific day or week. This will drum up additional interest in your book and get the word out there between the cover reveal and release day.
- Start a YouTube Channel Tons of people are on YouTube, and trailers give you material to post to your channel. Why not be a part of this huge platform?
- Post your trailer to your website, blog, Amazon author page, etc. Just about every social media outlet online has a place to upload videos, so go nuts! Get that video up everywhere! Plus if you post to FB or Twitter, others can share your video, too.
- Post a link or embed the video in your author newsletter Newsletter subscribers love to get sneak peeks at what you're doing, so reward them with an exclusive first look at your trailer.
Now, do I think book trailers help sales? Not really. But they are fun to make, and they are another way to spread the word about your book, so why not utilize this method of getting your book out there?
Have any other ideas for how you can use a book trailer? Please share in the comments.