Today I thought I'd share something I learned about marketing recently. I've heard in the past that email marketing is so important. I thought that just meant expanding your mailing list. While that's very important, it's not ALL email marketing is. Think about this. When your book is chosen for the Kindle Daily Deal, Amazon emails LOADS of people to tell them about your book being on sale. And from that, your ranking gets amazingly good. Why? Email marketing.
So I took that theory and started focusing my efforts on sites that have huge email newsletter lists. I'm talking 70,000+ people. You can advertise your sales in their newsletters for very small fees, which I've found are totally worth it. Why? Because so many people are hearing about your book when they open their email. And these are people who sign up for these emails because they are looking for good sales on books. They are your target audience.
So research some sites that have newsletters like this and consider trying this marketing technique. I'd love to hear if your experience is as good as mine.