Wednesday, March 2, 2016

Writer Wednesday: Revamping Your Newsletter


I was all set to answer a reader question, but there's something else that I want to share with you all today. It's about newsletters. Last week I mentioned that mine was changing and in a big way for my subscribers. Well, I didn't realize that those changes would also be big for me. Here's how.

First, I changed the subject line of my newsletters. I used to boringly title them with the month and the year. *Yawn* Seriously, what was I thinking? The newsletter I sent out a few days ago was titled "Just For You: A Sneak Peek, A Giveaway, and a FREE Story!" Surprise, surprise, I had my highest open rate ever! I mean, come on. This is way more exciting than the month and year. I promised you free stuff, the potential to win something, and a sneak peek. That's much more interesting and gives you a reason to click on it and see what's inside.

Now let's take a closer look at what I did there. I made my newsletter all about my readers. I rewarded them three times in one newsletter! Subscribers got to see the cover of Out of the Ashes before everyone else. They got an exclusive giveaway no one else can enter. AND they got a FREE story that's not available to anyone else.

I'm planning to keep this format for my newsletter because it's great for everyone. A higher open rate is what I want. Goodies are what my subscribers want. Everyone wins!

If you want to get in on all these goodies I'm giving my newsletter subscribers, click here.


If you have a question you'd like me to answer from the other side of the editor's desk, feel free to leave it in the comments and I'll schedule it for a future post.

22 comments:

  1. Congrats on your newsletter changes and improvement.

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  2. I've made similar changes and have noticed a huge difference. Reader engagement is key. Wishing you continued success.

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  3. Hip, hip, hooray on higher open rates!

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  4. It sounds like it's working for you!

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  5. I loved the changes, Kelly. Sorry about the added work, though.

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    1. I'm glad you like them. I don't mind that it's more work. I think it's worth it.

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  6. Oye! Titles, titles, titles. Yes. That's an area I need to pay more attention to as well.

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    1. It's funny that something so simple slips our minds.

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  7. Wonderful tips. I need to jazz up my newsletter.

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  8. I don't have a newsletter...kids aren't allowed to sign up most of the time...so I'd have to go after the parents. I have a feeling about three people would sign up for it!

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    1. LOL Yeah, it's tougher for kids books.

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  9. Gosh, I'm just amazed at how much you get done! It's hard enough for me to keep on top of my blog every other month, I can't imagine doing a newsletter on top of everything else you do. You need a new superpower name for yourself!

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    1. LOL That would be pretty cool, but I don't think I have superpowers. Wish I did!

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  10. Thanks for this tip...I guess I do tend not to open newsletters with boring titles. But yes, I would click open something which said there's a story in it.

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  11. Love the newsletter tips and what you have done to your own. Changing the title is a great idea! Thanks for sharing. :)
    ~Jess

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