Writer Wednesday: Broadening Your Reach

As authors, one thing we are constantly trying to do is broaden our reach. You need people to know you and your books exist. So how do you do that? Here are a few ways you should take advantage of:

• Interviews ~ Never say no to someone who wants to interview you for their blog, newspaper, podcast, etc. I recently did an interview on Super Teacher Worksheets, and it was great. This gets your name out there to readers you may not have otherwise met. (If you're interested, you can read my interview here.)
• Guest Blog ~ Again, this gets you a new set of readers if the blog you are appearing on has a different following than your own. So reach out to some blogs that you love and see if you can do a guest post for them.
• Multi-author Giveaways ~ These are fantastic because readers love giveaways. When authors join forces, they join readerships too. That's a very good thing.
• Blog Hops ~ There are some big blog hops out there. I mean BIG. Getting involved with those will get your book and your name in front of tons of people.
• Follow Other People's Followers ~ That was a mouthful! What I mean is check out authors you admire and see who they are following and who is following them. Then start following those people too. This is a great way to meet new readers. (This works for Twitter, Instagram, etc.)
• Use Different Blog Tour Companies ~ We all have those tour companies we love to work with, but they have a base of bloggers they work with. That means using them repeatedly only gets you in front of the same pool of readers. Try other companies as well to find new readers.

These are just a few ways to broaden your reach. Do you know of others? Please share in the comments so we can learn from each other.

*If you have a question you'd like me to answer from the other side of the editor's desk, feel free to leave it in the comments and I'll schedule it for a future post.