Today's topic comes from Sheena-Kay, who asked:
What is the best way to create an author's website? How can you do it yourself or affordably without it looking cheap and do expensive looking sites really sell books?
Great question, Sheena-Kay. My answer may seem confusing at first, but I promise I'll explain. First, I don't think websites sell books. However, you need to have one. ;)
Okay, here's what I mean. A reader comes across your book title or name in conversation or on Amazon. You want to make sure that if that reader googles you, they find something. So you need a website that has all the information they might need about you:
- your social media links
- your newsletter
- information about your books
- buy links for your books
- a press kit with your author bio
- contact information
So, how do you set up a website now that you know you need one. (You know that now, right?) I'm a huge proponent for doing it yourself. Yes, this takes more time, but it also takes less money, so it evens out. You should know how to operate your own website though because you don't want to have to run to your website designer every time you need to update the site. Find a website host that seems relatively easy to use. Some people love Wordpress. I hate it! Truly hate it. You have to go with what works for you. So look around and take tours of the sites to see what will work for you. Then take the time to get your site looking professional (with all those things I mentioned above) before you publish it. You want the site you create to be something you're proud of, not something that you're still fiddling with and that looks amateurish.
Sheena-Kay, I hope that answers your question. If anyone has tips for creating a website or website hosts you can recommend, please feel free to share!
*If you have a question you'd like me to answer from the other side of the editor's desk, feel free to leave it in the comments and I'll schedule it for a future post.