*If you are looking for the Summer Giveaway Hop, you can find it here.*
Branding is not something I really thought about much. That is until a recent conversation with my awesome agent. You see, I like to write whatever comes to me—everything from picture books, to middle grade, to young adult. The common thread between all of them was the fantasy/paranormal element. But...
This year I wrote a YA contemporary romance. My agent was reading it, and while she really likes the story, she brought something to my attention. I have 6 books under contract (YA and MG) and they are all fantasy/paranormal. That means my brand is fantasy/paranormal. That's where my mind typically goes. And to be honest, my work does have elements of horror. I like creepy. I like to be scared, so my books reflect that.
So, what about my contemporary romance? Switching genres like this could mean I won't find a home for my contemporary romance because I'd have to re-brand myself and some editors see this as too time consuming. I'd never even considered this as an issue, which is why I'm so thankful I have Lauren (my agent of awesome) to guide me. We decided to hold on to the manuscript for now. In the future, I might end up writing contemporary under a pen name, which I'm fine with. It avoids having to re-brand. So a pen name might be the answer. Time will tell.
What's your brand? Do you think about branding when you draft a new WIP?