A couple weeks back, I was asked (in the comments) how to promote the second book in a series, so that's what I'm going to talk about today. First, I don't claim to be an expert at all. I'm just sharing my experiences and hoping they'll help you. So, here we go.
Promoting a sequel or second book in a series is tricky because you want to get word out about the new book, but you also want to draw new readers into the series, which actually means promoting book one. You should definitely post about book two, though. Post the cover reveal, post teasers, post links to reviews, but always continue to promote book one. Your current fans won't need much encouragement to buy book two if they loved book one. A simple "it's release day" post will prompt them to run out and get book two. You need to keep trying to broaden your reach and find new readers for the series.
Even though the entire Touch of Death series is out, I continue to promote book one. My publicist even made this image for me:
Notice it's book one on the image. That's not to say you can't use images with both covers or all of them if it's a series. Go right ahead, but make sure it's clear which book begins the series because new readers will need to know that.
Over the summer, Stalked by Death, which is the second book in the Touch of Death series, was the Kindle Daily Deal. It became a #1 Best Seller in Greek Mythology on Amazon. What also happened was Touch of Death becoming #3 in the same category. Why? New readers bought book one when book two went on sale.
So, when you promote book two, don't forget to promote book one. You want to be loyal to your existing fans and continue to let them know about your new releases, but you also want to reach new readers and draw them in to the start of the series.
Do you have tips for promoting a second book in a series? Please share in the comments.